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Masida Concept

Designed by Angeliki Georgiadi, Greece.

My product is a branding-packaging design work for the traditional alcoholic drink of South Korea. The logo concept came up through the verb '마시다' [masida] which means "to drink" in Korean. This logo occurred because of the geometric shape of the characters 'ㅁㅅㄷ'. The packaging design is a minimal style bottle. Considering that Soju is the traditional drink of South Korea I designed the bottle top using the shape of '양반간' [yangbankan], a traditional Korean hat.

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