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Semplici Piaceri

Designed by BREAK, Italy.
Designer: Luca Cerri

A leading Italian brand in the cured meats market, Beretta launched a new product line in the roast cluster, among the fastly increasing ones in the industry.

Offering clients a new brand, gluten free, roast meats line, with a unique and distinctive positioning, perfectly testified by the brand name "Semplici Piaceri" ("Simple Pleasures").

BREAK was asked to work on brand identity and pack restyling. The answer was a fresh, light and playful, modern packaging, with a strong and highly distinctive chromatic treatment: the purple-shaded packages gained a powerful retail impact, which assured a consistent increase in sales.

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