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Goya Beans Redesign (Student Project)

Designed by Adam Mendala, United States.

Goya needed a new design for their canned beans. I created a system that stands out on grocery store shelves by using a strong punch of typography, and looks more attractive than the standard of showing an unappetizing pile of beans on the front. The bean presence is more subtle, patterned across the background, and providing a shape for recipes to sit on the backs of the cans.

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