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Santería (Student Project)

Designed by Andrea Ramírez Sabat & Ana Laura Salinas Márquez, Mexico.
School: Universidad de Monterrey

Santería is a system of beliefs that merges the Yorùbá religion (which was brought to the New World by enslaved West Africans) with Roman Catholicism, and may include Amerindian traditions. Today, is commonly used in society to prevent bad luck, wish for love, beauty and money and as a shield against enemies. I developed a clean typographic identity based in 3 different colors to distinguish each of the "spells/chocolate flavours": Amarre de Amor (Love Lashing), Llama Dinero (Money Call) and Corta Envidia (Envy free).

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