Bogan Farm -Best Aussie Pie (Student Project)

Designed by Caroline Weseth, Norway.
School: Norwegian School of Creative Studies

The Brief:
Design packaging for a fictional Australian product to be launched in the Norwegian market.

The Solution:
Because pie is a well known product in Australia, I decided to create a mix-your-own pie kit for the Norwegian marked. The idea is that you can mix as you desire through a number of different flavours that easily are mixed together. The packages are designed so that if you put each part of the kit together, it forms a piece of pie. Each part is shaped different from the other, so that it is not possible to end up with i.e. two boxes of filling and no crust.

The keywords:
The keywords for this design is playful but rough with a feeling of farming and quality. It is aimed for the finer and more exclusive food stores in Norway.