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Fresh & Easy Popcorn Range Redesigned

Designed by P&w Design Consultants
Creative Director: Adrian Whitefoord
Region: West Coast, United States.


International Design Consultancy P&W has redesigned a range of popcorn for Fresh & Easy Neighborhood Market. The range includes flavors such as Olive Oil & Herb, Movie Theater Butter & Kettle Corn Sweet & Salty.

The range was designed to be fun and vibrant and full of personality. Each design uses bright colors to stand out on shelf, while showcasing a uniquely designed holding device based on the inspiration of each individual flavor. The Movie Theater butter popcorn a movie time staple, was inspired by classic theater signage, bright flashing lights and the red carpet, the Kettle Corn being a sweet flavor was inspired by the cool breezy beachside, boardwalk carnivals, and Ferris wheel rides, the Olive Oil and Herb is a unique blend inspired by organic shaped leaves, fresh green herbs, and outdoor summer picnics.

A gold foil effect was used to embellish the bags, adding glamour and indulgence to each pack. The gold was achieved by using the foil substrate/bag material and overprinting yellow.

“We love the shelf appeal and standout that the range has achieved. Using a mix of creativity and technical expertise, we were able to bring the packs to life and didn’t they even require a single metallic ink!”

3 comments: Fresh & Easy Popcorn Range Redesigned

  1. Thanks for sharing this article. These designs are very professional and effective on the eye. Keep up the good work.

  2. Award winning or not, not one design has translated to profits for Fresh & Easy.


  3. Thanks for sharing this! The popcorn packets look really eye-catching and vibrant.


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