Naturelle Bodycare

Designed by Bakerscape, Sweden.

Naturelle is a body care brand in Sweden that was in need of a lift. The design goals were two: first to modernize the design while still utilizing the Naturelle flower that had become an integral part of all brand communications and second, to create a clear differentiation within the product range.

The products were divided into shower gels and lotions, as well as shampoo and conditioner. Bakerscape used an eye-catching colour palette, yet took advantage of the new pearlescent plastic material by using a raster to pull the pearl effects through the bright colours. The two complementing products used a new flower pattern in a yin-yang manner, to strengthen the pairs and make them more attractive in your bathroom. Bakerscape also created a new logotype with simpler forms in an eggplant colour and created new copy for the products.

The new packaging was released in the beginning of summer 2013.