Showing Posts With:

Proactiv Packaging (Student Project)

Designed by Kate Carmack, United States.

A gender-neutral packaging redesign for Proactiv Solution, an acne treatment system. The new bottles were designed to appeal to teenagers—Proactiv’s target market—by utilizing the more sophisticated look of a beauty product in place of its current “medical” appearance. The minimalist design highlights Proactiv’s very simple 3-step process, and the geometric, interlocking numbers suggest that each step is akin to a puzzle piece; integral to the completion and efficacy of the system.

3 comments: Proactiv Packaging (Student Project)

  1. This is a great and complete rebrand for the proactive system. I love the minimalist approach, but it still gives direction and purpose. Keep it up!


STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.