Roux (Student Project)

Designed by Devi Petti, Italy.

The project is a rebranding of a saffron family run firm: Roux – Safron de l’Arbizon, located in the Aure valley, on the sunny slopes of the little Jézeau village (Hautes-Pyrénées).

Starting from the firm values (like the organic products and the respect to nature), the hard work needed to grow and pick saffron and the high price of the spice, I’ve redesign the brand identity and the products packaging.

I decided to use natural materials that could be recycled and could hand down the handcraft of saffron cultivation.