Schwinn Signature (Student Project)

Designed by Jade Mummert, United States.
School: Chicago Portfolio School

This is a packaging system I created for Schwinn Signature, Schwinn’s higher-end line of bicycles and bicycle accessories sold exclusively at bike shops. Schwinn Signature is a brand that targets the sophisticated, recreational cycling enthusiast. A logo facelift gives a nod to Schwinn’s history with a vintage feel, and I chose to pair it with bold, utilitarian packaging that creates a voice for the brand that is both nostalgic and refreshingly new.