Tucholski

Designed by Gerlinde Gruber, Austria.

It’s a multifunctional packaging for a start-up fashion label from Vienna, Austria.

The clever combination of a light Jersey scarf (Tencel®) and a special piece of jewellery named OLSKI. Its bespoke design allows countless variations to wear the fabric. Distinct in its form, clever in its function. So the packaging has to speak the same language: A versatile packaging for a versatile product.

The packaging can be easy assembled just by folding and plugging, without adhesive. Folded and unfolded flat storable. 15 of the possible variations how the scarf can be worn + instructions are printed on the inside of the packaging therefore material was saved. The unfolded packaging is a poster for the customer, no extra instruction sheet is needed. Furthermore the packaging can be buckled and fixed with the elastic cord to present the scarf.

This packaging is based on a square layout, nearly no offcut is generated.

Made from FSC-certified cardboard. FSC certification ensures that products come from well managed forests that provide environmental, social and economic benefits.

The complete manufacturing is solely based in Austria.