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Vafo - Petit

Designed by DePOT Design, Czech Republic.

Brand and packaging design development for a range of dog food, snacks and supplements.

This product line is a unique concept aimed at small dogs.

Together with the client we have built a new category, not only in Europe but in a global market. Therefore, it was necessary to create a strong, unmistakable and clearly understandable brand.

The design is inspired by the world of fashion, fashion magazines and use their communication tools to reach specific target groups. Emphasis is put on functional benefits and primarily on emotions.

The claims "SMALL IN SIZE, BIG IN MIND", dominant photographs of dogs and strong colour coding are other essential elements for a good visual function of the entire product line.

3 comments: Vafo - Petit

  1. Would it be possible to obtain the "how-to" instructions for this folding?..Such an eco-friendly idea…No glue or other materials..simple brilliance.

  2. You might be able to get the idea from the last pic

  3. We would love to try this container for our business in NZ. Any idea where we can source them from please? Many thanks.


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