noon design + branding

Vasileos Irakleiou, Thessaloniki, Greece

Designed by Stelios Pseftogas, Greece.
Photo: Seagull

The name “Adamantinos (Adamantine)” describes metaphorically the character of this fine wine. Geometrical reflections -like those of the diamond sides- span throughout the entire range of the label and become distinguished from the background with the print of spot UV varnish.

Right at the center of the label the rhombus shape has been created by the vertical permutations of the capital letter A. We used golden foil for the red wine and silver for the white one. It is the strong glow of the diamond on the rough surface of the paper. Simplicity and minimalism characterize this label design, expressing this way the sacramental conversion of raw materials from vineyards in bright wines with a special value.

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