XY Artist Supplies (Student Project)

Designed by Josh White
Country: United States

We all experience the winding paths behind the creative process. Here this path, grid, this comfort-zone, is represented by an isometric maze, through which the medium itself journeys until finally reaching that moment in which realization is spotlighted. And XY is there, beyond the pale.

A lettering system was developed to introduce the hand-element, drawing a bridge between the user of the artist supplies and the product.

This human touch of weight variation is carried through to the isometric maze and to the mark. The spotlight interrupts and draws attention in.