Kamm & Sons (Redesigned)

Agency: Shuck Creative
Client: Kamm & Sons
Country: United Kingdom

It is a new coat day at Kamm & Sons – that feeling of pride as you walk down the street turning heads and collecting envious looks from passers by. It has been a year in development but we are happy to announce our new ‘go faster’ bottle is now available.* Along with our spanking new finery we have shifted our focus into the burgeoning aperitif category. Nothing about the liquid has changed – Kamm & Sons is still hand-crafted in London by Kammerling family members and contains 45 botanicals (including ginseng, fresh grapefruit peels and manuka honey) but we feel that the new moniker ‘The British Aperitif’ suits it well and avoids the question, ‘What is it?!’

Shuck Creative worked with Kamm & Sons to relaunch this proudly hand crafted spirit into the ‘British Aperitif’ market with a bold new bottle and a careful reconsideration of the label elements.