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Couleur Nouveau

Agency: McCann Vilnius
Designer: Aurimas Kadzevicius, Ernesta Valantiejute, Karolis Zukas
Copywriter Dangiras Bugas
Creative director Mantas Velykis
Type of work: Self Promotion
Country: Lithuania

Every year for beaujolais nouveau first tasting McCann Vilnius creates limited edition wine packaging. It’s agency way to tell their clients and market at large that we are constantly reinventing ourselves and looking for a fresh perspective.

This year we tried to reimagine function of the wine. Obviously beaujolais nouveau isn’t the best tasting wine in the world, so except making you drunk it turns your teeth and lips purple. Perfect! So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which colour on your teeth.
Limited edition packages became instant hit with huge exposure in social media.

3 comments: Couleur Nouveau

  1. When was this designed? Because my pharmacy is actually using this idea...

  2. I like the packaging idea! Only few pharmacies are using this technique.
    Good idea!

  3. Hello

    I liked the idea.

    I would like to buy to use in Brazil.

    Representative or importer has to treat about values​​?

    my number is 55.71.30351011 -

    Thank you


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