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Yitzhar Oil

Agency: Studio Merhav
Designer: Or Cohen
Country: Israel

Yitzhar oil by T.B. food industries Ltd. Is a leading firm in the Israeli market since 1934.

Design and rebranding ‘Yitzhar’, by creating a simple and prominent brands, differentiated products competition. and strengthening the brand values. that including the logo with updated interpretation of a traditional frame with a modern traditional font. The oil packaging lines: the ‘basic’ for private consumer daily use, in several sizes (1, 3 & 4.9 liter), the ‘vitamin E’, the ‘exclusive’, the olive oil and a line in 16 kg large packaging quantities for the restaurant industry.

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