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Elan Mineral Water

Agency: Design Happy
Designer: Jon Plumb / Will Jones / Richard Bray
Client: Navson
Type Of Work: Commercial Work
Country: United Kingdom

Design Happy has created the new Packaging & Branding for Elan Mineral Water.

Elan is a premium, pure & natural mineral water which is filtered direct from it’s source without any human contact making it 100% as nature intended with no added minerals.

Working in partnership with Navson, we have revamped the Brand Identity & Packaging for Elan which is now available in three sizes of 100% recyclable PET Bottle and two sizes of Glass Bottle. The Elan Glass bottle range has been part of the corporate mineral water market since 2009 and we were tasked with a rebrand and introduction of the smaller and more mainstream PET versions to compete with Evian, Buxton and Volvic.

The new design increases the shelf standout as well as refreshment cues by introducing crisp, cold mountains and a bold new brand mark which follows on throughout the advertising and promotion by Design Happy.

Elan Mineral Water is now available throughout the U.K & Europe.

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