Shock Grip

Designed by: Mission Athletecare (in-house)
Creative Director: Rich Preciose
Designer: Tonya Oberlender
Type Of Work: Commercial Work
Country: United States

Shock Grip is a patented shrink-to-fit grip enhancer that custom molds to bats to reduce shock and enhance grip. Patented, one-piece construction eliminates tape seams and inconsistencies of wrap style grips.

The packaging concept was to create a unique presence on the shelf while being disruptive to the consumer. The structure uses tabs for closure and uses no glue, which results in a more eco-friendly solution.