The Other Oil

Agency: At Pace Design and Advertising
Designer: Jessica Laubscher and John Pace
Illustration by Doug Powell
Client: Getty Family South Africa
Type Of Work: Commercial Work
Country: Cape Town, South Africa

The Other Oil – EVO Design by At Pace Design and Advertising

Our brief to create original packaging design for a new Extra Virgin Olive Oil produced by The Getty Family in South Africa and the only element to the design brief that was mandatory was to ensure that we used the “Old Oil Logo” from yesteryear. As a result the whole design began to take on a deliberately retro feel, including the choice of colour, typography etc, all done locally.