Àncora Gold (Student Project)

Designer: Laia Fusté Cusó
Tutor: Enric Aguilera
Type Of Work: Student Project
Country: Spain

Naming, graphic design and art direction project for a launch of a gourmet line of a company of frozen seafood products. The pack’s main idea is that although are frozen products, they can be even fresher than the ones of the fish market, that’s why in every pack, from a clam’s can to a salt pot, the protagonist is raw fresh seafood.