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Harmonian


Agency: Mousegraphics
Designer: Greg Tsaknakis
Client: Harmonian
Type Of Work: Commercial work
Country: Greece

Harmonian, includes a wide range of special food, from olive oil, to flour, pasta, herb infusions, and fleur de sell. What makes them unique is the fact that many of them are based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world, the official favorite of the Ancient Greeks.

"We opted for a design which would convey the dual nature of these valuable seeds as well the harmony and balance, the mathematical perfection of the spindle shape, which these seeds recall. Using Lucio Fontana's famous Tagli (slash) pieces as additional inspiration, we designed simple white surfaces - packages which are distinguished by the illusion of a cut, a twofold spindle like incision on paper.

Mousegraphics is a Greece-based design firm, specializing in packaging and counting many awards in global and Greek contests. Mousegraphics' design for the "Harmonian" food line won the "Best of Show Award" at the 5th Annual The Dieline Awards.








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