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Sami-s-Usami



Agency: Pearlfisher
Type of work: Commercial
Country: New York, United States

Task
To create a new game-changing brand that would revolutionise the Russian baby food market.

Scope
Brand strategy, portfolio architecture, identity design, art direction, packaging design, website design and brand communications.

Solution
Understanding food should be fun and engaging, our big idea, ‘Play with your food’ inspired all the design and communications solutions. The moustache device signifies the key ingredients across the entire portfolio, in addition to enabling playful interaction between adult and child at mealtimes.







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