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Dove DermaSeries


Agency: Raison Pure NYC
Laurent Hainaut - Founder & Chief Creative Officer (CCO)
Lorena Seminario - Creative Director
Helen Gibson - Designer
Linda Tseng - Production Director
Leigh von Boetticher – Account Director
Client: Unilever
Type of work: Commercial
Country: USA

Introduced to markets in 2014, DermaSeries is a pioneering skincare platform for the Dove global portfolio. To convey the series’ “masstige” appeal, the agency worked closely with Dove to conceptualize a sleek and modern packaging system while championing the brand’s core DNA.








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