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Kronenbourg Anniversary Packaging Redesign

Agency: BrandMe
Designer: Adam Wilford
Client: Heineken UK
Country: United Kingdom
Type Of Work: Commercial Work

Limited Edition Anniversary packaging for Kronenbourg 1664 created by BrandMe

BrandMe were commissioned by brand owner Heineken to create a celebratory packaging range to mark the 350th anniversary of Kronenbourg breweries.

The brief was to create a striking packaging look that clearly endorsed Kronenbourg’s Alsace origins and heritage, whilst celebrating the unique quality of the hops that give the beer its singular flavour. The focal point of this design is an illustrated ‘explosion of hops’ emanating from the brand mark. This represents the qualities of French baroque style plus the celebratory feel of a bursting firework.

This anniversary design has allowed BrandMe to hero the passion, pride and history of the brand whilst still maintaining the key brand equities from the core Kronenbourg design.

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