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Tyrrell's Lost Block

Illustrator: Jonathan Cusick
Type of work: Commercial work
Country: United Kingdom

The Lost Block range was born when an impending storm forced the Tyrrell's vineyard crew to abandon a prized block of Hunter semillon to pick less storm resilient grapes. The 'lost' block was eventually picked days later and the winemaking team were so impressed with the characters of the finished wine, it was decided to give it a label of its own.

“We decided to move the brand from the more traditional execution in packaging to something that graphically embraces the story of the Lost Block, with the introduction of a caricature of the vineyard manager, set in a number of winery and vineyard situations looking for the Lost Block,” explains Tyrrell’s sales and marketing manager, Mike Cutrupi.

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