Xura Mens Skin Care

Designer: Mizanur Rahman
Client: Xura
Country: USA and UK

The challenge was to design a premier luxury brand that oozes sophistication, modern and sharp, while also establishing a timeless look that will be recognised on the shelf. The client wanted a design that was especially striking and edgy. To look at what makes a timeless brand; to create Xura a symbol that is effective, striking and timeless. The bottle design most importantly must stand out from the crowd when there are so many products on the shelf already. The result is a brand that is sharp and minimalist, a look that disposes the excess science and cosmetic jargon and presents only what the customer wants to see. Xura will be launching late 2014 in the US and UK.