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Fat Freddy’s Drop - Blackbird



Design agency: Project Packaging
Type of work: Commercial work

Fat Freddy’s Drop are a seven-piece “heavyweight soul” band from New Zealand. They tasked Project Packaging to help them create a deluxe box set for their third album release, Blackbird.

“With the iconic motif of the blackbird being featured throughout the box set and its contents, various packaging techniques and finishes have been employed to enhance and protect the sheen of the black and blue feather”

The main boxset uses a rigid, lift off lid lined with an anti-scratch matt laminate to protect the dark luster of the artwork from scuffs and scratches.

Inside the box set, the bottom has a foam fitment with an insert for the case bound CD book which houses 2 CDs. The front cover of the CD book uses high quality textured paper stock, de-bossed with a spot gloss and UV varnish for the band’s name.

On top of this sits a double 12’’ vinyl pressing using a gatefold sleeve so it can be opened up to show an album art poster.






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