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Love Cats (Concept)

Creative Agency: remark studio
Client: PSI
Location: Romania
Project Type: Concept

Love plus is a Romania brand of condoms and they ask our agency to come with more proposals for an packaging upgrade in line with their new positioning:Make love not just sex.

The main task was to come with an new concept that would appeal to women and men, playful and having an emotional touch in order to differentiate from other brands that claim safe sex.

We proposed to use cats as a symbol because of it's elegant and sexy movements.

In order to balance the girlish feeling we proposed a new logo shape inspired from viagra pill shape to offer a more masculine feeling.

The naming of the variants was change from Classic to Classic Romance, Strawberry flavour to Strawberry Kiss and from Thin to Rich Sensations in order to underline the new positioning.

We developed the individual pack, the display and a communication layout for the new pack.

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