Tagarela

Creative Agency: Havas Design+ Portugal
Creative Director: Pedro Vilar
Designer: Catarina Paulo
Client: Optimus
Location: Portugal
Project Type: Commercial Work

These phones are your face

Based on children’s unique imagination, and responding to their needs, Optimus has created a Special Edition for the Tag First (a telecom service targeted to a younger audience).

Aiming for kids attention and in their own language, we’ve created a character that has everything to do with the target: the Tagarela.

He is charming, in the different way. He has a personality, he is a lively and colorful figure, “a friend who brings something new and positive to my life”.

This character serves also as gift: a pair of headphones imbedded inside the packaging, which represent the character’s eyes.