Vzhik

Creative Agency: Redindesign
Location: Moscow/ Russia
Project Type: Concept

Brand «VZHIK» (in Russian it’s a mosquito’s sound) is for positive people, brand for the whole family. Enjoy your active lifestyle and don’t be afraid of insects, they will not bite you! The basic idea and visualization are based on the concept of the peaceful behavior to the insects. We don’t kill them, we just warn them. We’re saying to insects — we live in the same world but we are not food for you. And insects pay us back saying OK with a slogan «I’ll leave you alone for 3 hours» (on the package). Character of insects was created in a positive and emotional way. Insects are cute to us, but we can see they are a little bit upset because of the protection «VZHIK» stopping them.