Ajingon Repackaging (Concept)

Derrick Lin

Global

Designer: Nguyên Huỳnh
Location: Vietnam
Project Type: Concept

A conceptual repackaging project for Ajingon’s granule, with a more modern and clean approach. No more busy text and background image, just big and bold tagline and clean visual to help the pack stand out on the shelf. Red is the dominant color of the brand, and quite a strong color against their brand competitors such as Knoor and Maggi.