Archefytro

Creative Agency: Foodwill – The Greek Food Project
Client: Foodech
Location: Athens / Greece
Project Type: Commercial Work

Meet “Archefytro”, Foodwill’s latest logo, brand and packaging design project for an organic range of wheat, lentil and alfalfa sprouts, which are best known for a number of high nutritional values and health benefits in an everyday diet.

Archefytro is the Greek word used to describe the early stage of a sprout’s growth.

The color palette is inspired by earth’s natural tones as it is an organic product. Packaging is designed for easy use as it comes in small plastic containers suitable to keep sprouts properly refrigerated.