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Bib & Tucker

Creative Agency: Studio 32 North
Designer: Sallie Reynolds Allen
Writer: Elliott Allen
Illustrator: Tom Lane
Bottle Photography: John Schulz
Client: 35 Maple Street Spirits
Location: San Diego, CA, USA
Project Type: Commercial Work

During America’s rough and tumble early days, the term “bib & tucker” was used to describe your finest attire, the kind you’d wear to a wedding or special dance. Along those same lines of thinking, we’re putting forth our finest. Bib & Tucker is a delightfully smooth bourbon sporting notes of chestnut, and it’s crafted with a sense of dedication that can only come when you know you’re making something truly special.

Taking cues from the name and the era in which the term was commonly used, Bib & Tucker takes the form of an enlarged amber flask, replete with a deeply embossed logo and scrolled embellishments. The ornate hand-lettering, dark brown hemp thread and circular bobbin label-like sticker are all meant to underscore the fanciness of the attire that Bib & Tucker refers to. The tagline aptly sums up the bourbon, “Why it’s a fine time to drink.”

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