Bretton Woods (Student Project)

Designer: Meredith Niles
Project Type: Student Project
Location: Chicago, IL, USA

I wanted to elevate the Bretton Woods branding with a graphic and bold logo based off abstracted mountains, a pine tree, and deer antlers. Based off the shapes in the logo, I made secondary graphics to be reminiscent of cozy winter sweaters. Punches of photography and wood textures help make the BW Hotel a warm, friendly environment.