George Karelias and Sons (Concept)

Designer: Nikos Giuris
Project Type: Concept
Location: Thessaloniki/Greece

Label redesign proposal for the greek tobacco company Karelia. The goal of the project was to design something fresh and clean. I tried to create a classic feeling considering the history of the company but also appealing to young people through typography.

The Unique Points Of The Packaging:
The label is based on a grid inspired by techniques from the book “Grid Systems” by Kimberly Elam.