Mottino

Creative Agency: Hub09 Brand People
Creative direction: Marco Faccio
Design direction: Owen Walsh
Client direction: Pietro Bonada
Client manager: Chiara Lorenzi
Project Type: Produced, Commercial Work
Client: Motta
Location: Italy

The project looks at the tradition of the brand from the name : in the fifty Mottino cake was in fact the first small format designed for new moments of consumption . The new Mottino speaks today at a target adult who wishes to enjoy an early taste of softness and delicacy of the historic recipe Motta . For a brand that has the tradition and the ability to renew the its distinctive features were chosen essential features enhanced by elegant details, the result of sophisticated stylistic choices .