Scarlett

Creative Agency: CF Napa Brand Design
Artwork: MALLEUS
Client: McGah Family Cellars
Location: Napa, California, USA
Project Type: Produced, Commercial Work

Like so many winemakers and owners, Sherrat Reicher is a wonderful blend of perfectionist and romantic. He wants to make handcrafted, small production, ultra-premium wines that express the best of his sixty-four-acre vineyard in the Rutherford appellation of the Napa Valley. When Sherrat came to us, he wanted the packaging for Scarlett to be modern and artistic, something truly special and stylish, while still honoring his daughter. We took our inspiration from the warm, distinctive style of Czech painter Alphonse Mucha (1860-1939), an art nouveau pioneer whose mural art and advertising posters often featured lovely women with expressively flowing hair. The modern-day European-style illustration provided the perfect image in brilliant scarlet red. Gold foil grape leaves entwined in her flowing hair complete the arresting and exotic, fairy tale vision of Sherratt’s goddess of the vineyards.