Urbanears (Student Project)

Designer: Laura González de Durana, Susana Seigel, and Arelis Feliciano
Project Type: Student Project
School: ELISAVA
Course: Master in Packaging Design, Eco-Packaging, Jon Marín & Àlex Jiménez
Location: Barcelona, Spain

The objective of this project was to design an innovative pack for headphones. Most of these headphones are sold in large boxes, with a number of different materials, which ultimately end up being tossed out as garbage. After taking into consideration the ecological impact the current packaging has, a clamshell pack, made completely out of paper pulp was designed. This new material helps minimize the negative impact, and encourages the user to reuse the packaging, since it can be reused as headphone storage when traveling. In order to properly produce the clamshell pack, the paper pulp is molded through a process known as thermoforming. Any other additional materials such as an instruction booklet, warranties, etc., would be available paperless on the brand’s website.

We used a material most commonly used as egg cartons to sell an electronic product. Since the paper pulp can have different weights and thickness to them, the box in the end can be solid enough to protect the product from any damage. In order to save space in the retail space, the clamshell pack was designed to fit these foldable headphones already when their in their compacted state.