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Angulas Río Miño

Creative Agency: Koolbrand
Project Type: Produced, Commercial Work
Client: Angulas Benítez Fernández S.L.
Location, Goián, Vigo, Spain

The truth Baby Eels, the authentic, the history, the tradition, the fishing craft, the exclusivity, the taste ... With such distinguished ingredients, prepare a branding recipe, packaging and web for Angulas Rio Miño up to our own expectations was the main challenge.

The development of the brand, originally Benitez Fernandez SL, clamored for a new naming that highlight their differential advantages: the product and the origin... In the design of the logo, we wanted to add the emotional content of brand values so unique, that no doubt the Brand already possessed but who remained anonymous. Tradition, experience, quality, crafts and love... of all life!

The Hipster-inspired design, images and icons developed for communication pieces of Angulas Río Miño, as also packaging, brochure and web, are part of an ecosystem according to some content full of affection and claims with spark which are absolutely irresistible...

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