Boris Ice Tea

Creative agency: lg2 boutique
Client: Brasserie Licorne
Location: Canada

Every flavour has a unique personality that is reflected in the packaging for this new family of alcoholic iced teas by Boris. The first one, lemon, is reminiscent of an eccentric character from England with a classic look, inspired by tea. The second, peach, highlights the feminine side and features a woman with flowing locks to remind us of the fuzz on the fruit. Each package is rendered in a fluorescent colour palette based on the attributes of each fruit.