Sanlo

Creative Agency: Firmalt
Project Type: Produced, Commercial Work
Client: Sanlo
Location: Monterrey, Mexico

Sanlo is an exclusive shop of hand-selected jewelry from around the world. Its founders explore the globe and curate the most beautiful pieces found in the most unusual places. This results in a unique collection of limited editions from new and fresh talent around the world. Each piece must meet a high standard of quality and taste that stands out from the ordinary. Their collection includes designers from a variety of nationalities, including: France, Italy, Israel, Russia, United States, Brazil, and India. The brand is based in Dallas, Texas with headquarters in Monterrey, Mexico as well.

The concept takes inspiration from world travelers, their voyages and their limitless curiosity. Sanlo’s treasure hunt for unique findings is reflected in the brand’s identity. The idea behind every collateral design was to recreate travelling instruments, such as guides, maps and compasses. Certificates and bags have details inspired in elements found in suitcases.

The monogram of the letters S and L (the initials of the co-founders) was developed inspired from typography of different alphabets, like Arabic, manuscript, and Russian. The result is a beautiful identity with an international aesthetic. The color palette was chosen keeping in mind that the jewelry must always be the main focus. The subtleness of the palette speaks of elegance and femininity, without invading the piece’s protagonism.