Entangled Hopfenweisse

Creative Agency: Hired Guns Creative
Client: Driftwood Brewery
Location: Nanaimo, Canada
Project Type: Commercial Work

Entangled is a new seasonal release from Driftwood Brewery. The Hopfenweisse style marries two flavour profiles: tropical hoppy flavours typical of a West Coast IPA and the banana and cloves that are typical of a Heffenweisse. Hired Guns Creative provided the product naming, branding, and packaging design for this truly seductive craft beer experience.

The Unique Points Of The Packaging:
New technology for magnetic dies allowed us to push the limits of how a beer label can be die-cut.