Eden Trail Wines

Creative Agency: The Fizz Group
Designer: Steph Caruso
Project Type: Produced, Commercial Work
Client: Thorn Clarke Wines
Location: Melbourne, Australia

Eden Valley is the alternative sibling to the more traditional Barossa Valley in the world-renowned wine region of South Australia. The area is full of historical walking trails, diverse microclimates and stories from the past which all served as inspiration for the design of the Eden Trail identity and package design.

Challenging the conventions of it’s older and more well known neighbour, a contemporary illustrative approach was taken inspired by the topographic layout of the trails. The labels were embellished with of fluoro inks, spot gloss varnish and silver foil finishes.