Glamox Aqua Signal US + EU

Agency: MAS // Design Consultancy
Project Type: Produced, Commercial Work
Client: Glamox Aqua Signal
Location: Amsterdam, The Netherlands

Aqua Signal has been delivering top-of-the-line marine lighting solutions since before the age of electricity, providing lighting products designed and manufactured to meet all relevant standards for quality and performance at sea. Aqua signal is a subsidiary of the Glamox group. The challenge was to generate a worldwide brand image that fits into the brand world of Glamox.

Because of large differences in sales and product models we created a minimum of boxes. This saves money and creates more unity on the shelves. Because of this we created almost invisible stickers for on the front and backside. For the new design we focused more on the German quality instead of using nautical elements. These products are the best in his classification so we shared more (technical) information with the customer.

Aqua Signal is a subsidiary of the Glamox group. The challenge was to generate a worldwide brand image that fits into the brand world of Glamox.