Marble Brewery – Seasonal Specials

Agency: Ripe Inc.
Designer: Donna Romano & Marie Shriver
Project Type: Produced, Commercial Work
Client: Marble Brewery
Printer: Stixon Labels, Albuquerque.
Location: Albuquerque, USA
Packaging Material: Glass bottles with labels

Marble Brewery: winner of multiple awards, including two gold medals last year, and also named Small Brewing Company and Small Brewing Company Brewer of the Year by the Great American Beer Festival. Ripe Inc. has been working with Marble Brewery for the last 12 months on totally re-branding their entire visual identity.

For Marble’s seasonal and limited special beers we used the labels as gallery space for sections of downtown mural art. Connecting the artistic approach used in making Marble’s beers with the abundant art on display in downtown Albuquerque. Many of the downtown murals, hidden away in back alleys, are not seen by the majority of people here and most were done in collaboration with art institutes and non-profits that Marble is keen to help promote and raise money for. The murals demonstrate another level of Albuquerque’s bold, creative spirit and mural details are picked to subtly communicate the flavor profile of each beer. All mural artists gave their permission and are credited on the labels. All beers labels have been printed and used on the actual beers. All beers are currently on the shelf, while supplies last.

Murals details:Imperial Stout – Campo Expandido VIII by Raymundo Sesma & Working Classroom. Cuvée Rouge – Growing Together/Creciendo Juntos by Ian Kerstetter & Working Classroom. Imperial Red – Pattern Nation by Frank Buffalo Hyde & 516 Arts. Brett IPA – unnamed mural by Queens Underestimated CREW. Reserve Ale – Totem of the New Ancient Ones by Thomas Christopher Haag & 516 Arts