Project Charisma Full Project

Creative Agency: BLOW
Location: Hong Kong
Material: Polytrade Paper

You may have seen Camellia and Aurora & Ross of project Charisma on POTW. Today, BLOW shares with us the entire project consisting of 55 images.

Project Charisma is a a promotion project for Polytrade Paper. This time, they would like us to create a project that can showcase different range of their papers through cosmetic packaging. We want to project different personality of each paper, therefore Project Charisma was created. Each letter of “CHARISMA” represent one lady’s name. Each name has her own meaning. In each set, we try to deliver the feeling of the name through the packaging design.