Chipsy – Vegetable Chips (Student Project)

Designer: Madina Turchaninova
Project Type: Student Project
School: British higher school of art&design
Location: Moscow, Russia
Packaging Material: Paper

TASK
Develop design of packing for vegetable chips. Target audience is a active modern girls of 15 years old. They like parties, follow the latest trends in fashion, always want to be the first to be in the spotlight, they want to stay ahead of the curve. This packaging should be bright, trendy, for supporting girl’s style.

DECISION
We will glance at the wardrobe fashionista. What do we see?

The bright colors of fabrics and simple prints prevail. IDEA – to integrate textile patterns and vegetables. For functional convenience we made the folds on sides in a design of packing.