Noteworthy Gin

Agency: Hired Guns Creative
Photography: Sean Fenzl
Project Type: Produced, Commercial Work
Client: The Dubh Glas Distillery
Location: Oliver, BC, Canada

Noteworthy Gin is the first product released by The Dubh Glas Distillery, a new distillery in BC’s agriculturally-rich Okanagan Valley.

The product name references the quality of the gin and the packaging features a custom illustration of Ceres, the Roman goddess of agriculture and grain crops.

We suggested that selling the gin in a box would help convey its standing as an ultra-premium product and help it stand out from other gins on the shelf.