Santa Giustina Wine

Designer: Sara Molinaroli
Project Type: Produced, Commercial Work
Client: Santa Giustina
Location: Italy
Packaging Materials: Fedrigoni Paper and PVC label

The range of wine labels Santa Giustina was conceived as a single concept guide: the color spectrum of nature that surrounds the village and vineyards.

The labels have different colors inspired by each wines . The design of the cut takes the shape from the partridge wings of the logo.

For each wine were matched chromatically suggestions , food pairings and styles to choose the color of each label. The label for the 12 litres bottle has been made with 3D adhesive PVC stripes shaped as the original cut, and it resumes the packaging design concept with the chromatic barcode.

What’s Unique?
The packaging design is not an end in itself but reaches its concept as a product line.